 Fair
Trade provides coffee farmers a fair price for their
harvest with a guaranteed minimum, which means they can
invest in their crops, their communities, and their future.
Coffee
is the second-highest traded commodity in the world,
and trading prices fluctuate wildly. When coffee
prices fall below production costs, farmers are forced
off their land. With
a Fair Trade price for their coffee, farmers can afford
better healthcare, nutrition and housing. Families stay
together, and children stay in school.
The
environment benefits, too. Family farmers are the best
stewards of the land, and Fair Trade supports their efforts
to protect the soil, preserve natural habitat, and produce
the highest-quality beans.
Fair
Trade certification ensures better coffee for you, and
a better life for farmers. It's a simple choice that
everyone can live with.
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